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Salt Lake City, UT (August 13, 2014) — WildWorks, the leading developer of online worlds and free-to-play games, today announced the appointment of Peeko LLC as its licensing agent of record in the United States. Peeko will represent the Wildworks title Animal Jam, the number one web-based game and social network for kids in the United States. Peeko will help Animal Jam reach more kids and parents with licensed products and media, fulfilling the brand’s promise of “entertainment with substance.”

“We are delighted to be working with Peeko to bring the world of Animal Jam to life by creating products that open up new play experiences both online and offline,” said Clark Stacey, CEO of WildWorks. “The agency immediately understood our commitment to developing products that encourage creativity and curiosity about the natural world.”

Peeko will execute a comprehensive yet specific licensing and merchandising strategy designed to appeal to loyal fans of Animal Jam’s online and mobile games, as well as target families new to the brand. Peeko will distribute a collection of Animal Jam apparel, books, paper goods, toys, games, and other products that extend the Animal Jam experience to the offline world.

“WildWorks and Animal Jam are a great fit for Peeko,” said Jeffrey Conrad, Founder and CEO, Peeko.  “We see an abundance of licensing opportunities in this brand, which has millions of kids deeply engaged in a vibrant world they help to create.  Jammers and their parents will see some very exciting things emerge from this partnership.”

About Animal Jam

Take on the role of your favorite animal and get ready to Play Wild!  Your animal avatar can explore the massive land of Jamaa while making new friends, going to fun parties, and designing a cool den to hang out in.  You’ll discover amazing facts about the plants, animals, and natural wonders around you.  Animal Jam is an online playground for millions of kids worldwide who love animals and the outdoors, and is the result of an ongoing creative collaboration between WildWorks and National Geographic.  With the goal of providing a fun, exciting, and safe environment for children to engage with online, Animal Jam also seeks to inspire exploration of the natural world outside their doors.

Players stay in the loop by following the Animal Jam blog at, the game’s Facebook page at, or on Twitter at  Parents and teachers can download free lesson materials, offline activities, and other educational resources from Animal Jam Academy, at

About WildWorks (formerly Smart Bomb Interactive)

In August 2014, Smart Bomb Interactive changed its name to WildWorks, to reflect its continuing focus on children’s entertainment that fuels curiosity about science and the natural world.  WildWorks is a leading developer of online worlds and free-to-play games, with an audience of over 20 million kids from more than 150 different countries.  Founded by game industry veterans in 2003, the privately held company has assembled a development team that includes internationally acclaimed artists, engineers, designers, educators, online safety experts, and other media professionals.  Together they create cutting-edge interactive entertainment for families, from web-based playgrounds to immersive 3D titles for smartphones, tablets, and other mobile devices.

About The Peeko

Peeko is a creative brand agency with an expertise in curiosity. They work with already amazing brands to make them even more shiny and bright. Peeko also creates their own stories that are told through consumer products and entertainment. You can find them working happily away at illustration, design, interactive, licensing and branding in their comfortable little studio above a piano bar. Keep in touch with them at

For further information: Codeword for Animal Jam,, 603-978-4561