Leading global brand extension agency, Beanstalk, has signed the UK’s number one olive oil brand, Filippo Berio, for representation. Beanstalk will work closely with Filippo Berio on extension into close-to-core food categories, leveraging the authentic olive oil brand’s Italian heritage and rich flavour profile. The licensing programme will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars and pesto.
In the 150 years since its launch, Filippo Berio has successfully capitalised on the growing popularity of olive oil as a key component of a health-driven, Mediterranean inspired diet. From the careful selection of ingredients to the special blending and bottling of products, the production process is overseen by experienced olive oil specialists, blenders and tasters, resulting in a range of premium quality products that are celebrated for their rich flavour and wellness related benefits. In addition to its leading position in the UK and US markets, the brand enjoys significant market share in Switzerland, Canada and Japan, with a growing presence in emerging markets including Russia, China and Brazil.
Walter Zanre, Managing Director at Filippo Berio UK, says, “The popularity of Mediterranean cuisine shows no sign of slowing and its ingredients and cooking methods continue to inspire food enthusiasts across the world. Through licensing, we want to offer consumers the opportunity to enjoy Italian style indulgences at home, complementing our existing offer of high-quality oils, vinegars and pesto. We were impressed with Beanstalk’s extensive experience working with food and beverage brands, and are confident in their ability to help us grow Filippo Berio’s offer in close-to-core categories.”
Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, says, “As the number one brand in the olive oil category, Filippo Berio is perfectly positioned to maximise consumer demand for related food products inspired by Mediterranean cuisine. By partnering the brand with best-in-class licensees, we aim to translate the high standards of its core products into a comprehensive food offer which enables consumers to create Italian-inspired indulgences in the comfort of their own homes.”