Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk, has added soon-to-be-launched action adventure game, ReCore, to the roster of clients it represents under the Microsoft Studios Xbox umbrella. Tinderbox has been tasked with building the title’s global licensing programme across an array of categories including apparel, accessories, toys, collectibles, publishing, gift and novelty. A collaborative effort between leading game creators Armature Studios, Comcept, and Microsoft Studios, ReCore marries exhilarating action platform gameplay with a deep and charming story all set in a mysterious, dynamic world. ReCore is targeting an E10+ ESRB rating and is set to launch exclusively for Xbox One in early 2016.
Tinderbox is also working to grow the programmes of existing clients, brokering a deal between games developer, Turn 10 Studios, and leading apparel manufacturer, Level Up Wear SA, for a range of branded apparel, headwear and accessories for hugely popular racing game series, Forza Motorsport. The collection will be available through online distribution channels as well as specialist offline stores in Europe, Australia and New Zealand and is set to hit retail shelves in autumn 2015. Turn 10 Studios has also partnered with leading apparel manufacturer, C-Life Group, for a range of Forza Motorsport branded men’s and boy’s clothing including t-shirts, polos, sweatshirts and hoodies. The collection will launch at US retail in autumn 2015 and is set to coincide with the release of upcoming title, Forza Motorsport 6, available Sept. 15, 2015.
Tinderbox has also helped facilitate a partnership between Microsoft’s legendary fighting franchise, Killer Instinct, and California based apparel manufacturer, Eighty Sixed, for a collection of men’s t-shirts. The range, featuring the game’s iconic logo as well as prints based on its spectacular visuals and distinguishable characters, first launched at leading gaming tournament, The Evolution Championship Series (EVO) in July 2015 and is distributed through Eighty Sixed’s own e-commerce store. Killer Instinct was originally made popular as a quintessential 1990’s arcade game. The updated version launched exclusively for Microsoft Xbox One in 2013.
Lastly, Tinderbox continues to pursue various licensing opportunities across a wide range of categories for the additional titles it represents within the Microsoft Studios Xbox portfolio: ten year established BAFTA winning action and adventure game series, Fable and persistent, open-world, zombie survival game franchise, State of Decay.