New York, NY (June 6, 2016) - Brandgenuity, Gas Monkey Garage’s exclusive licensing agency in the United States and Europe, has secured several new European licensing partnerships that will further solidify and extend the Gas Monkey Garage brand outside the U.S.
One of Discovery Channel’s most highly-rated and watched shows, Fast N’ Loud, features Gas Monkey Garage owner Richard Rawlings, an expert at buying, restoring and selling classic cars and hot rods.
“The growth of this brand has been fueled by fans all over the globe”, said brand owner Richard Rawlings. “It’s been a dream come true to see fans in countries around the world wear their Gas Monkey Garage gear, and I am stoked to bring even more categories into the mix.”
The new Gas Monkey Garage licensees include Changes Europe for men’s and women’s apparel, and Hybris AB for men's and women's t-shirts and sweatshirts, baseball caps, knit beanies, mugs, tablet and mobile phone cases, and messenger bags in the UK and Ireland. In Phase International Limited will offer a range of automotive accessories including fluids, car cleaning products, polishes, waxes, windshield wipers and more.
“Gas Monkey Garage is a brand for true car enthusiasts,” said Teri Niadna who heads Brandgenuity’s European office. “Fans wear their passion for cars on their sleeves, and love to get their hands dirty! Our licensees are designing clothing and gear that lets them do just that.”
With consistent top ratings on its hit Discovery show and over 4.5 million Facebook fans, Gas Monkey Garage continues to gain momentum and attract passionate fans around the world. Now entering its 9th season, the #1 car show, Fast N’ Loud, delivers an average of over 3.1 million viewers worldwide and delivers a passionate audience of men aged 25-44 who love cars and working with their hands. In the United States, the brand captures big ratings and continues to grow. Rawlings’ passion for muscle cars and his huge following also secured him the role as Dodge’s primary spokesperson for their hit “Dodge Law” ad campaign. Beyond the screen, the Gas Monkey Garage brand has successfully extended into two Gas Monkey Bar N’ Grill locations and a live concert venue in Dallas, TX.
Brandgenuity will continue to expand the Gas Monkey Garage licensing program strategically, with new partners in after-market auto accessories, apparel accessories, gifts, gaming and more.
About Brandgenuity
Brandgenuity LLC is a leading independent brand licensing agency based in New York with offices in London. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Viacom Network, Arm & Hammer, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Gas Monkey Garage, MGM Studios and Winnebago Industries, among others. For more information, please visit http://brandgenuity.com.
About Gas Monkey Garage
Gas Monkey Garage is an automotive restoration shop in Dallas, TX, that is featured on a hit reality TV show. Owner, Richard Rawlings, and master mechanic Aaron Kaufman, find abandoned classic cars dating back to the 1920s and bring them back to life and back on the road. For more information, visit http://gasmonkeygarage.com and follow @GasMonkeyGarage on Twitter.
Rachel Humiston / Brandgenuity LLC
212-925-0730
rachel@brandgenuity.com