In 2015, Brandgenuity expanded operations by opening a London office to service clients on a global scale. At this year’s BLE, Brandgenuity will represent a number of iconic corporate and entertainment brands.
Sports and Entertainment News
The NFL Players Association selected Brandgenuity as the exclusive licensing agent for all current NFL players in Europe. With three regular season games in London already sold out for 2016, the NFL continues to grow its European fan base and Brandgenuity will develop apparel and hard lines that connect NFL fans to their favourite players.
Brandgenuity has extended the Gas Monkey Garage licensing program in Europe with three new licensees in apparel and accessories. In North America, the Gas Monkey Garage licensing program is on a strong growth trajectory as the program boasts more than 20 licensees and more than 250 SKUs with broad distribution across several different retail channels including Walmart, JCPenney, AutoZone and others.
Viacom Music & Entertainment Group tapped Brandgenuity to develop UK programs for top properties including South Park, Broad City, Geordie Shore, and Ex on the Beach. South Park will celebrate its 20th anniversary this year with exclusive products and special collaborations.
Brandgenuity is seeking new licensees for these properties in a variety of categories, including apparel, accessories, social expression, seasonal, toys, games, collectibles, gaming, special collaborations and much more.
Hawaiian Tropic debuted a range of body mists at Superdrug in May, with more personal care extensions to follow based on the brand’s unique beauty positioning and iconic fragrance. Travel products like luggage, beach gear, and personal accessories are in development as well.
Bravado recently joined the Winnebago licensing program as the first European apparel partner for the famous American leader in motor homes. Bravado is developing a range of apparel based on Winnebago’s vintage style guide that celebrates life on the open road. Categories including accessories, social expression, collectibles and gifts will be targeted next.
For more information about Brandgenuity, please visit us at http://brandgenuity.com.
To schedule a Licensing Expo appointment, please call 212-925-0730 and visit us at Booth #P60.