From the strength of her international success as baby’s first IT toy, Sophie la girafe is THE indispensable license for early age babies.
2015 continues to be a very busy year for the property, with many new launches, projects and ideas.
Among others, 2015 have seen the launches of:
In fall 2015, Sophie la girafe will be pairing with chauss-europ for a range of baby bootees made in France and with FunFam for bamboo tableware.
Quick History:
Born in 2012, Sophie la girafe license quickly attracted enthusiasm from both professionals and customers around the world. She is now represented in all the major categories.
Sophie la girafe is an international icon!
Created more than 50 years ago, with more than 50 million copies sold since her creation Sophie la girafe is the IT baby toy, the must at birth.
In France she is in collective memory with an outstanding reputation and is now sold in over 70 countries.
Her world is chic and classical at the same time, with five sweet friends: Gabin, Lazare, Joséphine, Kiwi and Margot.
A license with timeless, classical, natural, reassuring and friendly values, which seduces a multiple target: babies, and their nostalgic mothers.
DELISO S.A.S.
DeLiSo is the contraction of Development Licensing Sophie la girafe. The company is in charge of the worldwide licensing right of SLG.
DeLiSo was founded in 2011, following consumers demands for SLG licensed products. Close to Sophie's history, the DeLiSo office is located directly in Vulli’s factory, in France, where Sophie is still made.