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DISCOVERY CONSUMER PRODUCTS TO EXHIBIT AT BLE 2016

Discovery Consumer Products, the global licensing arm of Discovery Communications featuring a retail footprint in over 50 countries, will be at Brand Licensing Europe 2016 to explore new licensing and brand extension opportunities. Discovery Consumer Products translates the brands and properties from the Discovery family of networks worldwide into licensing programs at retail.  Featuring global brands that reach consumers around the world, Discovery Consumer Products is equipped to offer licensees and retailers product that is both authentic to Discovery values yet designed to resonate with consumers in each region.  Please find below more specific information on these properties for inclusion in your Licensing Show coverage.   Booth: C82

DISCOVERY ADVENTURES
Discovery Consumer Products will use Europe’s biggest licensing trade show to focus Discovery Adventures, the recently launched lifestyle brand.  Inspired by the attire of production crews who help Discovery’s popular shows come to life, Discovery Adventures is designed to appeal to consumers who are looking for comfortable, practical and reliable gear to explore the world around them.  For more than 30 years, Discovery has been delivering content that inspires curiosity and embraces the spirit of adventure. Now, with the launch of the new Discovery Adventures brand, fans that enjoy Discovery’s programs and content will have a new way to engage their sense of curiosity and need for exploration, whether it’s hiking, mountain biking, or taking a road trip.  The Discovery Adventures brand will begin rolling out products in Europe, North America and Asia Pacific regions this fall including apparel, camping and sporting goods, and accessories including travel cups, battery-operated fans, travel notebooks and more.

Discovery Adventures Licensees across the globe include:

  • Craghoppers will bring to retail in early 2017 a line of outdoor apparel and accessories including jackets, t-shirts, and trousers in the UK and other European territories.
  • Summit will offer a variety of camping products debuting at retail in the UK beginning at the end of 2016 including waterproof bags, travel chargers, sleeping bags, and furniture such as camping chairs, travel mugs, and more.
  • Ninja Corporation is producing a line of outdoor tents for kids and adults which will hit retail in 2017 in the UK, Europe, Middle East, and Africa.
  • M5 is producing a line of camping products to debut at retail in South Africa in 2016.
  • Semiline will offer luggage and travel accessories within Biedronka retail stores in Poland this year.
  • Barcomm has a line of consumer electronics now available at retail in Israel.
  • TCC has designed a line of products including luggage and travel accessories to be used as in-store rewards for shoppers during loyalty marketing campaigns.

Discovery Adventures Park opened this year in Moganshan, China. The park was created to be a destination that gives people the chance to challenge themselves and go beyond their limits for an experience unlike any other. Experiences guests can partake in include, the largest climbing wall in China, zip lines, hiking routes and ropes courses.

DISCOVERY CHANNEL
Discovery Consumer Products in partnership with Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties have joined forces for the opening of the Discovery Channel Store a hybrid retail endeavor located within the Dubai Aquarium & Underwater Zoo.  The new project seamlessly integrates digital technology, responsible merchandise, and marine life creating a truly unique experience.  As part of the partnership, the first-of-its-kind ‘Discovery Channel Shark Week’ exhibit is now on display at the aquarium.  The new exhibition, which includes Hammerhead Sharks, Bonnethead Sharks and Devil Rays, brings Discovery Channel’s iconic Shark Week franchise to life by providing guests glimpses into the fascinating world of sharks through truly innovative and interactive displays.

DMAX Brand
Our German licensing program which includes some of the biggest and best German brands in outdoor lifestyle and equipment manufacturers.

  • A new deal with Klaus Herding GmbH, the market leader for home textiles in German-speaking Europe, will see the creation of home textiles, bed linens, blankets, cushions, towels, duvet covers, bathrobes, oven mittens, potholders, kitchen aprons, grill aprons and carpets. The products will be available in retail and online in fourth quarter of this year.
  • Simba Dicki, our exclusive remote control vehicle partner and one of the top five in the industry globally, to produce toy products including remote control vehicles, remote control boats, remote control airplanes, and remote control submarines.  Five new model vehicles will be launched in retail and online in time for the holiday season.

The Discovery brands are perfectly positioned to ignite curiosity while entertaining consumers, creating a world of “Edutainment” that the whole family can enjoy.

For more information on Discovery Consumer Products please contact Christina Scripps  - christina_scripps@discovery.com or 240-662-6502.  You can also visit Discovery Consumer Products.