LONDON: 12th September 2016 - Entertainment One (eOne) today announced that Katie Rollings has been appointed as Head of UK Licensing for eOne Family and eOne Licensing, effective September 13 2016.
Based in eOne’s London headquarters, Rollings will be responsible for all commercial activity for its licensed properties in the UK including licensing, brand strategy, retail sales and retail marketing. Leading a team of five licensing executives, Rollings will spearhead the continued growth and expansion of the firm’s UK licensing programmes across its portfolio of family, lifestyle and film properties with a strategic focus on Peppa Pig and PJ Masks.
Reporting into Andrew Carley, Head of Global Licensing, Rollings will manage the firm’s key alliances with UK licensees and retailers, identify new licensing opportunities and retail channels in addition to developing brand strategies and retail marketing initiatives that will drive commercial growth in the market. In her new role, Rollings will work closely with eOne’s product development, marketing, international licensing, theatrical and home entertainment divisions to ensure a collaborative and aligned approach across the business.
Rollings joins the company with 20 years experience working on leading preschool properties including Thomas & Friends, Bob the Builder, Teletubbies and Chuggington. Prior to eOne, Rollings held Brand Management positions at Fremantle Media, where she led the global brand strategy for Kate & Mim Mim, and at Ludurom where she managed the UK consumer products programme for Chuggington. She has also held a number of senior roles including VP International Marketing and VP UK Consumer Products and International Marketing at HIT Entertainment and Asia Territory Manager at BBC Worldwide where she oversaw the launch of Teletubbies in Asia.
Andrew Carley, Head of Global Licensing at Entertainment One said, “Rollings is a highly respected industry veteran with a strong track record of driving commercial success for some of the UK’s biggest preschool brands. Her passion, expertise and creativity will help us to both take Peppa Pig to even greater heights here in the UK and oversee the launch and build of the much anticipated PJ Masks UK licensing programme. We look forward to welcoming her to the team.”
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About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.
The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.