GLOBAL ICONS TO REPRESENT NUTELLA – The Family Owned Confectionary Company Ferrero is Launching the First Ever Nutella Licensing non Food Range Extension.
LONDON, UNITED-KINGDOM (August 31, 2016) – industry-leading brand licensing agency, Global Icons, recently announced its new worldwide representation agreement with Nutella, owned by the Italian confectionary manufacturer Ferrero Group.
115 million families consume Nutella every year around the world. It is the world’s number 1 recipe in the packaged food market and a top spender in global advertising in the sweet spread category, with 1 Nutella jar sold every 2 seconds in 200 countries. Nutella aims to extend its values of authenticity, family, nurturing pleasure & optimism into its range of new, non-food licensed products.
Jeff Lotman, CEO of Global Icons LLC, “Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new fans touch points, while maintaining and leveraging the iconicity and the quality of Nutella. It will be our priority to target prospective licensees that can supply products that reflect the brand’s values.”
Ferrero is a global company privately owned by the Ferrero family. The company has grown from a small Italian confectionery shop founded in 1946 creating appealing products from local hazelnuts in its hometown Alba, to become the 4th largest confectionery manufacturer in the world. It produces famous market-leading brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Surprise® and Kinder Bueno®.
Ferrero has around 33,219 employees, 78 consolidated subsidiaries, including 22 production plants around the world, of which 3 are Ferrero Social Enterprises in Africa and Asia, and 8 agricultural companies in Chile, Argentina, Georgia, South Africa, Australia, Bulgaria, Italy and Turkey.
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