GLOBAL ICONS TO REPRESENT TIC TAC – The Family Owned Confectionary Company Ferrero is Launching the First Ever Tic Tac Licensing non Food Range Extension.
LONDON, UNITED-KINGDOM (August 31, 2016) – industry-leading brand licensing agency, Global Icons, recently announced its new worldwide representation agreement with Tic Tac, owned by the Italian confectionary manufacturer Ferrero Group.
Tic Tac is a top player in the mints market, sold in more than 70 countries, with over €855 million retail sales a year. In fact, more than 400 million people around the world choose Tic Tac every year; that’s 9 Tic Tac pills consumed by each world inhabitant. Tic Tac has also won accolades in the Mints&Gums Brand Health Score by always achieving 1st and 3rd place in its category.
Jeff Lotman, CEO of Global Icons LLC, “Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new consumer touch points, while maintaining and leveraging the iconicity and the quality of Tic Tac for millennials. It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of Playfulness, refreshment, simplicity and enjoyment.
Ferrero is a global company privately owned by the Ferrero family. The company has grown from a small Italian confectionery shop in 1942 (which was officially founded in 1946, with the invention of Nutella – formerly called Giandujot) creating appealing products from local hazelnuts in its home town Alba to become the fourth largest confectionery manufacturer in the world. It produces famous market-leading brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Surprise® and Kinder Bueno®.
Ferrero has around 33,219 employees, 73 consolidated subsidiaries, including 20 production plants around the world, of which 3 are Ferrero Social Enterprises in Africa and Asia, and 8 agricultural companies in Chile, Argentina, Georgia, South Africa, Australia, Bulgaria, Italy and Turkey.
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