ITV Studios Global Entertainment (ITVS GE) will be heading to Brand Licensing Europe 2015 with its spectacular portfolio of ITV owned and third party properties.
The hugely successful new boys’ action adventure series Thunderbirds Are Go will lead ITVS GE’s extensive presentation slate. The firm will also be showcasing Classic Thunderbirds which celebrates its 50th anniversary this year, iconic toy property PLAYMOBIL, the Playmobil inspired kids’ TV series Super 4, digital game sensation Cut the Rope, ‘70s music brand Village People and the licensor’s new licensing property; historical TV drama Poldark.
Paying tribute to the Classic Thunderbirds series which celebrates its 50th anniversary this year, Thunderbirds Are Go is the ground-breaking remake of the iconic 1960s TV show. The highly anticipated show garnered strong broadcast figures when it debuted on TV screens earlier this year in the UK, Australia and New Zealand and will soon debut in Japan, Israel and the Middle East.
ITVS GE has assembled a robust licensing programme for the property that spans all key categories including toys, digital, publishing, apparel, accessories, gifting, stationery, personal care, FMCG and homewares. Products have begun rolling out at UK and international markets. ITVS GE are committed to building upon this momentum as they gear up to the launch of the second series of Thunderbirds Are Go in 2016. At BLE 2015, the licensor will be presenting licensing opportunities for the show’s next instalment.
ITVS GE will also showcase opportunities for its new TV property, Poldark. The British period drama is an adaption of Winston Graham’s popular book series and ITVS GE will be harnessing consumer demand from the show’s huge UK fanbase to assemble a dedicated consumer products programme that will launch at UK retail from Q4 2015. The licensor is currently seeking licensing partners in key categories including apparel and accessories, homewares, gifting, stationery and personal care.
ITVS GE has the expertise to build an evergreen global franchise as the firm is one of few licensors that can offer a strong broadcast platform, in addition to content production, consumer products management, brand support and distribution.
For licensing opportunities, please visit the ITVS GE team at Stand D040 or contact: consumer.products@itv.com or +44 (0)20 7157 6163.