Imperial War Museums (IWM) will be returning to Brand Licensing Europe 2015 to present unique opportunities for its diverse licensing programme inspired by the museum’s rich archive. At the show, IWM will be unveiling an exciting design collaboration to commemorate the 75th anniversary of the Battle of Britain, which will be marked by a spectacular Spitfire event at the IWM Duxford air show in September 2015.
IWM was established to tell the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War. Last year IWM marked the centenary of the First World War and opened brand new First World War Galleries at its flagship branch IWM London. A licensing programme was developed four years ahead of this major national commemoration and the museum now has numerous licensees who use its unrivalled collections to inspire very special licensed product.
To date IWM products have achieved great success. The Kimm and Miller product range ‘Victory is in the Kitchen’ was popular in Sainsbury’s and the Garden Centre Group as well as being nominated in the Gift Category at the Licensing Awards 2015. Products are also on sale in major high street retailers and the toiletry range designed by SLG was the bestselling male toiletry range in Marks and Spencer last Christmas. A partnership with The Caledonian Brewery will continue into 2015 and a new beer inspired by Second World War pilots launching at Brand Licensing Europe.
For licensing opportunities, please visit the IWM team at Stand R10 or contact Abigail Lelliott: alelliott@iwm.org.uk
@licensetopr