Imperial War Museums (IWM) will be making its return to Brand Licensing Europe 2016 to present unique opportunities for its diverse licensing programme, inspired by the museum’s rich archive. IWM will be showcasing exciting new licensing partnerships that combine the museum’s classic archival artwork with Wayne Hemingway’s inimitable Spitfire style guide, unveiled at BLE in 2015. Visitors to IWM’s stand this year will also be able to take a fascinating step back in time as the museum’s scent historian will be dressed in vintage 1940s style and on hand to demonstrate authentic scents used by women during the period.
IWM was established to tell the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War. Licensees have access to IWM’s collections, which includes posters and graphic art, film, photographs, paintings and sculpture. Their extraordinary archive taps into the widespread popularity for vintage and British nostalgia and offers licensees a wealth of vintage artwork to inspire product development.
At the show IWM will be unveiling new licensees that are poised to launch products in the UK from autumn 2016 inspired by the museum’s design collaboration with Hemingway Design which produced ‘The Spitfire Collection’ in 2015. Building on the commercial success of IWM’s Spitfire licensing programme, these partnerships will introduce new products across the Spitfire range and expand the licensor’s children’s offering with the launch of new inflatables and traditional toys.
IWM also continues to expand its burgeoning gift and homeware category, which has enjoyed tremendous success at retail, with the appointment of a new giftware licensee. Widdop & Co will launch a giftware range entitled ‘Words of Winston’ based on iconic imagery and memorable quotes from Winston Churchill in addition to products featuring the Spitfire, Vulcan and Lancaster.
For licensing opportunities, please visit the IWM team at Stand R10 or contact Hannah Edwards hedwards@iwm.org.uk 0207 416 5314
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