HOLLYWOOD, CA June, 2015 – Federico San Martin has been hired as Vice President of Global Consumer Products for The Jim Henson Company. The announcement was made today by Peter Schube, the Company’s President and COO, to whom San Martin will report. In his new role, San Martin will oversee licensing activities for the Company’s celebrated fantasy and beloved children’s brands like Dinosaur Train, Sid the Science Kid, and Doozers, as well as spearhead programs for new properties and manage licensing for the Company’s HIP (Henson Independent Properties) brands.
San Martin joins The Jim Henson Company from DreamWorks Studios where he served as Head of Global Toys. During his tenure at DreamWorks he successfully developed the retail programs for properties like How to Train Your Dragon and created strategies for the DreamWorks and Classic Media portfolios. Prior to his role at DreamWorks, San Martin was at Warner Bros. Consumer Products where he managed over 60 licensees and executed cross-promotional initiatives, gaining extensive experience in the Latin American licensing market.
"With over 15 years of experience in entertainment, licensing, and toys, Fed possesses a vast knowledge of retail programs in both the domestic and international markets. His experience managing master toy deals and partnerships across a variety of consumer products categories for properties that launch on both traditional and emerging platforms will foster growth of our Company’s entire global consumer products division,” said Peter Schube, President and COO of The Jim Henson Company.
Prior to San Martin’s assignments at DreamWorks, he held consecutive roles as Research Analyst, Associate Product Manager, and Senior Analyst at Mattel, Inc. He also served as Brand Manager of Global Marketing and Sales Analysis at Pop Rocket, Inc. (formerly Equity Marketing Toys) where he assisted in the development of strategic plans for Pop Rocket licensed brands Scooby Doo and Crayola Bath. San Martin received a BA in Marketing from Loyola Marymount University.
About The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy®-nominated Sid the Science Kid, Dinosaur Train, and Pajanimals, as well as the CG-animated preschool series Doozers. Features include Alexander and the Terrible, Horrible, No Good, Very Bad Day, as well as The Dark Crystal, Labyrinth, and MirrorMask. Television productions include Fraggle Rock, the sci-fi cult series Farscape, the reality competition, Jim Henson’s Creature Shop Challenge, and Henson Alternative’s No, You Shut Up! currently airing on Fusion.
With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. The Company is home to Jim Henson’s Creature Shop™, a pre-eminent character- building and visual effects group with international film, television, theme park and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand is currently touring Puppet-Up! – Uncensored, a live puppet improvisational show.