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THE JIM HENSON COMPANY SELECTS COMPAÑIA PANAMERICANA DE LICENCIAS (CPL) AS THE NEW LICENSING AGENT FOR DINOSAUR TRAIN IN LATIN AMERICA
Award-Winning Preschool Series’ Licensing Program To Benefit from CPL’s 30 Years of Experience and Pan-Regional Relationships

Hollywood, CA (October 6, 2015):  Following the recent appointment of Jazwares as the Master Toy Partner for the award-winning DINOSAUR TRAIN, The Jim Henson Company announces the expansion of its relationship with Peruvian-based Compañia Panamericana de Licencias (CPL) to manage the licensing program throughout Latin America for the multiple Emmy®-nominated and Parents’ Choice Silver Honor animated series, now in its fourth season of production.  CPL currently represents the Company’s Parents Choice® Gold Award-winning CG-animated preschool series DOOZERS. The announcement was made jointly today by The Jim Henson Company’s VP of Global Consumer Products, Federico San Martin, and CPL President Luis Salazar.

“DINOSAUR TRAIN continues to gather steam around the world as we head into the global toy re-launch in 2016, and with the CPL team now on board to drive our efforts in Latin America, we look forward to delivering a consumer products program that represents a brand that children love and parents trust, ” explained San Martin.

“We are very proud to have been selected by The Jim Henson Company to represent DINOSAUR TRAIN, and look forward to collaborating with them on building and strengthening the series’ brand awareness with consumers throughout the region”, added Salazar.

DINOSAUR TRAIN is also represented around the world by Bulldog Licensing (UK); Studio Canal (France); LizenzWerft (Germany); SelectaVision (Spain); Megalicense (Russia); Jantar Projekt (Poland); Maurizio Distefano (Italy); and Al Jazeera (Middle East).

DINOSAUR TRAIN has received multiple Emmy® Award nominations, including in 2015 and 2014 in the “Outstanding Writing in a Preschool Animated Program” category; and in 2013 in the “Outstanding Preschool Animated Program” category.  The series is as popular with international audiences as it is in the US, and has been licensed in over 200 territories across the globe.

A fourth season of DINOSAUR TRAIN is currently in production consisting of 10 CG-animated episodes that focus on the themes of biodiversity and social diversity, and how both are necessary for a balanced life on Earth.  The new season will air in the US on PBS KIDS® where the series consistently ranks in the top five children’s programs among kids ages two to five-years-old[1].

DINOSAUR TRAIN, created by Craig Bartlett (Hey Arnold!), embraces and celebrates the fascination that preschoolers have with both dinosaurs and trains while encouraging basic scientific thinking and skills.  In the series, viewers join Buddy and his adoptive family of Pteranodons on whimsical adventures through prehistoric jungles, swamps, volcanoes and oceans as they explore basic concepts in natural science, natural history and paleontology. The Dinosaur Train is a colorful locomotive, customized to accommodate all kinds of dinosaurs and has the ability to visit the Triassic, Jurassic and Cretaceous worlds. The train’s conductor, a knowledgeable Troodon, provides passengers with fascinating facts along the way. 

DINOSAUR TRAIN is produced by The Jim Henson Company and co-produced with Singapore animation company Sparky Animation with original support from the Singapore Media Development Authority. The series is executive produced by Lisa Henson and Halle Stanford for The Jim Henson Company.  Craig Bartlett also serves as executive producer. The Jim Henson Company oversees all ancillary exploitation of the property, including distribution, licensing and merchandising in all markets other than Asia, which is administered by Sparky Animation.  PBS handles DVD distribution to North American consumer and education markets.

About The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for 60 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy®-nominated Sid the Science Kid, Dinosaur Train, and Pajanimals, as well as the CG-animated preschool series Doozers and the upcoming Netflix series for young preschoolers Word Party. Features include Alexander and the Terrible, Horrible, No Good, Very Bad Day, as well as The Dark Crystal, Labyrinth, and MirrorMask. Television productions include Fraggle Rock, the sci-fi cult series Farscape, Henson Alternative’s No, You Shut Up! currently airing on Fusion, and the upcoming TV film Jim Henson’s Turkey Hollow, set to premiere on November 21, on Lifetime.

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities.  The Company is home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television, theme park and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand is currently touring Puppet-Up! – Uncensored, a live puppet improvisational show.

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About Compañía Panamericana de Licencias (C.P.L)
C.P.L is the largest promotional and licensing agency in Latin America. The company has more than 30 years of experience working with the marketing departments of local and multinational companies to improve their marketing performances. This is achieved through promotions and/or the successful use of licensed characters, movies, artists, singers and other properties. The Peruvian based company handles most of popular properties from the entertainment industry. These include cartoons, animated series, movies, live TV series, artists, singers, etc, and representation covers most of South and Central America. Companies represented include Warner Bros. Consumer Products, Cartoon Network, Twentieth Century Fox, Dreamworks, Sony Pictures, IMPS, Televisa, Nerdcorps, Televix among others. As a result of strategic commercial expansion, the company now has operations in Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Honduras, Panama, El Salvador, Guatemala, Costa Rica, and Dominican Republic. Compañia Panamericana de Licencias recognized the advantages of being located in a specific area. This has given CPL an in-depth knowledge of local market conditions which enables them to understand the needs and difficulties of their clients, and give them a planned and innovative marketing service tailored to their local needs. For more information, visit the web site http://www.cpl.com.pe

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Media Contacts: 

Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing & Communications
310.418.6430 / 805.252.1848 - michelle@360-comm.com/carol@360-comm.com

 

[1] *Source: Nielsen NPower. 5/26/2014 - 12/28/2014. Live +7 Days national GAA ratings for PBS and select competitive cable networks. AA% ratings are Live +7.