Kiehl’s, founded as an apothecary in New York City in 1851, is unique in its individualism and is one of the first to create naturally derived skin and hair care products. Since its acquisition by L’Oreal in 2000, the brand has expanded outside the United States to numerous other countries, including Australia.
Popeye is also known for his rugged individualism plus his healthy and active lifestyle, so he makes a very fitting ambassador to promote three of Kiehl’s Australia men’s grooming ranges – Oil Eliminator, Facial Fuel and Age Defender – under the brand message “Smooth Sailing.” The King Features icon graces three specially designed, limited-edition, commemorative Father’s Day kits available exclusively at all David Jones stores nationwide and online.
The deal for the collaboration via licensee L’Oreal Australia was brokered by Merchantwise Pty Ltd, Australian agent for Popeye brand owner King Features.
About Kiehl’s Australia
Since 1851, Kiehl’s New York apothecary has been dedicated to serving customers formulas for skin and hair made with efficacious, naturally derived ingredients. The original Kiehl’s Pharmacy is in New York City; a historical, family-founded store located on “Pear Tree Corner” at 109 Third Avenue in the East Village neighborhood. From that origin the brand has grown to reach customers around the world, while remaining true to its original purpose. For more information about Kiehl’s, including its history, product philosophy, approach to service and standing in the community, please visit http://www.kiehls.com.au/services/about-kiehls
About King Features
King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures