NEW YORK, September, 2016 – Los Angeles-based trendsetting brand Joyrich has selected Popeye® for its newest apparel collection under an agreement with licensor, Hearst unit King Features.
Slated for Fall/Winter 2016, the new ’90s-themed line labeled “Generation-X” launched in August and includes unisex jackets, sweaters, hoodies, sweatshirts, turtlenecks, rugby shirts and T-shirts, plus accessories (socks, caps, totes, clutches, and iPhone cases).
In addition to Joyrich stores in the United States and Asia, the line will appear in hip fashion retailers and webstores, including DJ Premium, 3NY, Moose LTD (Canada), Harvey Nichols (Hong Kong), Cabinet Noir (Australia), Elite (Spain), DiVincenzo Boutique (Italy) and Blue Hawaii (China).
“With its bold, colorful retro video game graphics featuring our iconic characters, this wonderful Generation-X label from Joyrich is guaranteed to make a strong fashion statement for those who wear it,” said Cathleen Titus, King Features Vice President, International Licensing.
Countless generations of fans worldwide have embraced Popeye since his debut on Jan. 17, 1929 in the Thimble Theater comic strip. Introduced as a minor walk-on character, Popeye eventually became the strip’s star. With Popeye came a host of new, offbeat and famous characters, including his “goil,” Olive Oyl; Swee’pea, the “infink” Popeye adopted; J. Wellington Wimpy, the world’s most hamburger-obsessed moocher; and Bluto, Popeye’s combative competitor for Olive Oyl’s distracted affection.
Popeye was also considered one of the first and most important characters in the merchandising industry, with Popeye toys, books, puzzles, and games. A licensing powerhouse today, Popeye continues to inspire creative merchandise across a wide variety of categories, both in the United States and internationally. Popeye is the world’s No. 1 licensed character in food. He is also a major theme park attraction at Universal Orlando Resort in the United States. In addition to a back-to-school promotion with Bloomingdale’s featuring Beetle Bailey and several other popular King Features characters, the Mighty Mariner has recently starred in numerous fashion collaborations with brands and partners such as Pepsi Cola, PF Flyers, Dolce & Gabbana, Uniqlo, Bamford Watch Department x DRx for limited-edition Rolex watches, and Jean-Paul Gaultier for fragrance. For more Popeye info, visit www.kingfeatures.com/licensing
About King Features
King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures