LONDON, October 10, 2016— As part of the initiative to expand its international operations and move to direct management of its business in strategic markets, NBCUniversal Brand Development appoints Jonathan Baker to Vice President, EMEA, NBCUniversal Consumer Products and Hannah Mungo to Country Director, U.K. and Ireland, NBCUniversal Consumer Products, it was announced today by Manuel Torres, Executive Vice President, Worldwide, NBCUniversal Consumer Products.
Baker reports directly to Marc Low, Senior Vice President, International, NBCUniversal Consumer Products, and Mungo reports directly to Baker.
With the rapidly growing, global appeal of NBCUniversal’s portfolio of IP and franchises, NBCUniversal Brand Development has established new regional offices in both Japan and China, as well as the newly created EMEA central office in London. Beginning January 1, 2017, NBCUniversal is moving to direct management of its business in the UK and Ireland, followed by direct management in the territories of France, Benelux, Germany, Italy and Iberia on July 1, 2017. The new structure enables NBCUniversal to partner more closely with strategic licensees and retailers to drive new areas of growth.
“As we continue to focus on international growth, we see tremendous opportunity to establish in-country consumer products teams, said Manuel Torres, Executive Vice President, Worldwide NBCUniversal Consumer Products. “We are thrilled to have both Jonathan Baker as well as Hannah Mungo join Marc Low’s EMEA team as we continue to amplify our reach within the international regions.”
As Vice President, EMEA, Baker will lead the NBCUniversal Consumer Product team and EMEA agents to drive new areas of growth within the region. Baker most recently served as Head of International Licensing for DreamWorks Animation U.K. While at DreamWorks, Baker led the international team in the implementation of region specific franchise growth strategies across all markets worldwide. Baker also worked in a variety of licensing, strategy and operations roles in the Walt Disney Company Consumer Products Division and business development roles at BBC Worldwide, Coca-Cola Company and Britvic Soft Drinks.
Hannah Mungo joins NBCUniversal Consumer Products as Country Director, U.K. and Ireland. In this newly created role, she will be responsible for the strategic direction and business development of NBCUniversal’s wide-reaching franchise portfolio and for the management of licensees and retailers in the U.K. and Ireland. In her previous role, Mungo served as Head of U.K. Licensing at Entertainment One, and prior to that, held positions at Portico Designs.
About NBCUniversal Brand Development
NBCUniversal Brand Development (NBCUBD) drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences globally. Along with franchise brand management, NBCUBD includes NBCUniversal Consumer Products, and NBCUniversal Games and Digital Platforms group business units. NBCUniversal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation.
NBCUniversal Brand Development
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