LONDON, UK: 13 October, 2015 – With almost three billion global app downloads and a new original animated series on YouTube reaching over 110 million views, Outfit7 Limited is set to showcase the Company’s flagship licensed property, Talking Tom and Friends, at its third Brand Licensing Europe show. With incredible momentum around the globe, and a growing, robust licensing program, Outfit7 expects to debut product from dozens of licensing partners, including 20 signed since the start of 2015 alone, which are developing 1,000 skus for fans worldwide.
In the apparel category, the company recently signed a renewal with TV Mania for an assortment of Talking Tom and Friends-branded apparel for Eastern Europe. In a deal with Bagdasarov Arnes fans in Russia will be able to adorn themselves with fun and colourful apparel items while Chen Co. will usher in sportswear, leisurewear and accessories to Korea and China. Habuba CLIP YADIN has also signed on to manufacture an assortment of footwear, accessories including beach/water shoes, slippers and bags. Yadin will also produce electronic toys and outdoor seasonal items such as kites to Israel.
Fans in Russia will also soon see branded food and beverages, thanks to a deal with LLC Melada; and Unnati International will bring gifts and novelty items to India. Additionally, through Card.com, admirers across the globe will be able to use Talking Tom and Friends-branded prepaid credit cards.
“We’re thrilled the Talking Tom and Friends licensing program continues to grow with partners around the globe who understand how to represent the fun and playful nature of our brand,” says Iza Login, Co-Founder and Deputy CEO of Outfit7.
Outfit7 is exhibiting at Brand Licensing Europe, taking place from October 13-15, from stand #F065. The Company is seeking domestic and global partners to support and further develop the brand’s consumer products program--which now stands at 50 licensing partners from all parts of the world.
The first Talking Tom and Friends app launched five years ago, and today the suite of apps includes over 15 titles. Combined, the franchise has also amassed a whopping 3 billion views of its various content on YouTube, while Talking Tom and Friends: The Animated Series has cemented a rock solid audience accruing over 70 million views in its first 3 months of launch in late Spring on YouTube and the YouTube Kids app. The 52x11 minute episode series features an all-star voice cast led by Golden Globe® and Emmy®-nominee Colin Hanks (“Fargo”) and Tom Kenny (“SpongeBob SquarePants.”)
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Sarah Gumina – GennComm for Outfit7
Sarah@genncomm.com / + 1 310-714-0350
@sgumina