2015 sees the continued expansion of SEGA’s Sonic Boom™ licensing programme driven by the new CGI TV animation.Packed with action, adventure and comedy, this is Sonic unlike anything you’ve seen before! The series is already proving a hit with fans and is currently the number 1 show on Boomerang in the UK and a major hit show on Gulli in France.The show is set to roll out across other EMEA territories late 2015 into 2016.
The Sonic Boom licensing programme is anchored by master toy partner TOMY and is looking to extend into multiple categories across EMEA including publishing, apparel, accessories, back to school and more.
The Classic Sonic franchise, also available for license, celebrates the heritage of this global gaming icon. Celebrating his 25th anniversary next year, Sonic has an ever growing fan base with over 5 million Facebook fans. To date over 200 million video games have been sold or downloaded across multiple platforms worldwide!
SEGA will also be seeking licensing partners for its other brands namely, the Retro Collection featuring the iconic console Mega Drive™ and classic gaming favourites such as Golden Axe™, Altered Beast™ and Ecco the Dolphin™, as well as Football Manager™ and Total War™, both award winning PC strategy games with a huge loyal fan base.
To discuss licensing opportunities around Sonic Boom and other brands, visit SEGA Europe Ltd. on Stand C030 at BLE 2015.
Notes to editors:
About SEGA® Europe Ltd.:
SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s website is located at www.sega.com