WWE is a global entertainment company whose mission is to put smiles on people’s faces around the world. We tell stories of good versus evil with family-friendly athletic performances 52 weeks a year. Fans engage with the brand via multiple touch points: TV, WWE Network, digital and social media, movies, music, live events, consumer products and through more than 150 Superstars on the WWE roster.
2016 was a record breaking year, internationally we grew 11% with 70% of our content now being consumed outside of the U.S. Over the past 4 years our consumer products business has increased 37%, which is an outstanding achievement and testament to our leader in class partnerships and WWE Universe of fans. As we continue to see content consumption habits evolve, WWE is the number one sports channel on YouTube and we have more than 800 million social media followers around the world. Our talent roster is deeper than ever, and we’re planning to host +500 live events this year.