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BLE launches blog to offer insight into Europe’s biggest licensing event

London 05 May 2015: Brand Licensing Europe has announced the launch of The BLE Blog (www.thebleblog.com) offering thoughts, insights and opinions from the European licensing industry’s leading event.

Aimed at both visitors and exhibitors, the BLE Blog will feature posts from the team on getting the most from the show, as well as the latest news, initiatives and promotions. It will also publish a number of guest posts over the coming months from show partners, speakers and exhibitors on a range of topics including industry trends, legal issues, five minute interviews with senior attendees and a series of ‘how to’ guides.

BLE Event Director Darren Brechin said “BLE has so much to offer; alongside the exhibition there’s the free educational programmes, the only retail mentoring programme of its kind in the UK and a competition to bring new properties to market. The BLE Blog is the next step in the show’s evolution - providing an ideal platform for us to shout about what we do, but also gather together our huge network of show partners to offer valuable content to the licensing industry.”

Now in its 17th year, Brand Licensing Europe takes place from 13 – 15 October 2015 at London’s Olympia and will feature over 300 leading brand owners showcasing more than 2,500 brands, characters and images.

To follow the blog visit www.thebleblog.com. Follow us via Twitter @bleurope or Facebook at https://www.facebook.com/brandlicensingeurope for the latest show updates. To register your interest in the event please visit www.brandlicensing.eu

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For press information please contact Emma Harris at eharris@advanstar.com or Tel: 07919 408233.

About Brand Licensing Europe
Brand Licensing Europe 2015 (www.brandlicensing.eu) takes place from 13-15 October 2015 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar (www.advanstar.com) UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and power sports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.