News Releases

London 15 October 2015: OiDroids has won the final of the 2015 License This! Challenge at Brand Licensing Europe.

The creation of Jonathan Klemenz, OiDroids are pop-out and build collectable cardboard robot toys, aimed at the pocket money sector, each with quirky detail and full of personality.

Chair of judges, Kelvyn Gardner, Managing Director, LIMA UK, said: “Four fantastic properties, and each one could be a licensing success. It was hard to pick a winner, but we took into account the competitive nature of the sectors represented and felt that OiDroids had the edge. Congratulations to a worthy winner.”

Jonathan Klemenz said “I’m so excited to have won again such strong competition, and am looking forward to bringing the property to Brand Licensing Europe 2016.”

OiDroids was one of four properties which successfully made it through to the finals from nearly 40 entries. Fellow finalists were:

• Natu Natu, presented by Fran Bravo - an eco-friendly, cross-media project which features small, fantastic creatures and aims to help promote a more ecological way of life.
• Victoria Spunge, presented by Stuart Simpson - an animation series in development about the sweet, smart Victoria Spunge (age 6 ½) and her visits to her Grandpa, the eccentric inventor, Albert Custard (age 66 ½).
• Wussywat, presented by Simon Quinn and Simon Rolph - Wussywat the Clumsy Cat is a 2D animation series for 3-5 year olds, currently airing on CBeebies, about a curious and clumsy cat, discovering the world with his other animal friends.

Now in its sixth year, License This! offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. OiDroids has won a fully furnished stand at BLE 2016, worth over £6,000, so that the property can be brought back to market next year; along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.

For more information about License This! please visit www.brandlicensing.eu.
For more information about OiDroids visit http://www.oidroids.com
Images of Jonathan and the judges attached.

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For press information please contact Emma Harris at eharris@advanstar.com or Tel: 07919 408233.

About Brand Licensing Europe
Brand Licensing Europe 2015 (www.brandlicensing.eu) takes place from 13-15 October 2015 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar (www.advanstar.com) UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and power sports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.