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Brand Licensing Europe 2015 grows s ports and automotive categories
13–15 October 2015, Olympia, London

London, 18 February 2015: Sports and automotive licensing are just two of the emerging growth areas ahead of this year’s Brand Licensing Europe, which takes place from 13 – 15 October 2015 at London’s Olympia.

Adidas- Italy S.P.A, Adidas A.C Milan, FIFA, Automobil Lamborghini SPA and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE, now in its 17th year.

Darren Brechin, BLE Event Director, explains “Our main focus for 2015 is to build on the success of last year’s show; the biggest BLE to date. We are looking to grow all three of the show’s zones but it’s great to see, even at this early stage of the event cycle, those categories with strong representation. Sports licensing was a major theme at BLE in 2014 and we’re hoping that the increased participation of automotive brands will bring a whole new dimension to this year’s show. We are looking forward to seeing which other trends develop around the show over the next eight months.”

Once again, the event will be divided into three zones: Art, Design & Image, Brands & Lifestyle and Character & Entertainment. Running alongside the exhibition is the hugely popular Licensing Academy, featuring keynote sessions from industry trailblazers. Following its launch last year, The Brands & Lifestyle Theatre also returns - in addition to the License This! Competition, now celebrating its sixth year.

Brand Licensing Europe is attended by the most senior people in the licensing industry and is a must-attend event in the licensing calendar, bringing the world of licensing together under one roof.

Registration opens in the summer, but visitors can sign up now for a reminder via Follow BLE on Twitter using @bleurope for the latest show updates.


For press information please contact Emma Harris at or Tel: 07919 408233. Image of BLE 2014 attached.

About Brand Licensing Europe
Brand Licensing Europe 2014 ( took place from 7-9 October 2014 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar (

UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.