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BLE announces new prize worth over £6,000 for License This! 2015

London 21 April 2015: Brand Licensing Europe has announced a raft of new prizes, worth over £6,000, for the winner of this year’s License This! Competition which opens for entries today at

This year’s winner will receive a fully furnished nine square metre stand at BLE 2016 to bring the property to market; along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.

Now celebrating its sixth successful year, the competition offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new property with its roots in publishing, art and design, television or digital media. Entries are reviewed by a panel of experts, who shortlist four properties. These finalists pitch to the panel in front of a live audience at BLE on 15 October.

Darren Brechin, BLE Event Director, said: “Since its launch in 2010, License This! has consistently received a high standard of entries year on year. It attracts high profile industry figures as judges who recognise the importance of fresh new properties, and provides a springboard for many who have gone on to achieve success as a result of entering. We’re thrilled to have LIMA as the competition sponsor for 2015 which has allowed us to offer this fantastic enhanced prize for the winner, and I look forward to finding the ‘next big thing’.”

2014 prize winner was RaNT!; a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves. The creation of Adam Bestwick at Fourth Wall Brands, RaNT! has gained positive momentum since scooping
the award. Current projects include a series of lunchware and stationery offerings with John Lewis, a RaNT! microsite is currently in development and the team is exploring other product areas including babywear.

Entry forms and competition rules can be found at Deadline for entries is 4 September 2015. Brand Licensing Europe 2015 takes place from 13-15 October at London’s Olympia.


For press information please contact Emma Harris at or Tel: 07919 408233. Image of RaNT! collecting the 2014 prize is attached.

About Brand Licensing Europe
Brand Licensing Europe 2015 ( takes place from 13-15 October 2015 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar ( UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and power sports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.