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Media alert: Last call for entries to the License This! Competition Deadline: Friday 4th September 2015

London, 25th August 2015: There are now less than two weeks left to enter Brand Licensing Europe’s License This! Competition, which closes for entries on Friday 4th September 2015.

Launched in 2010 to great acclaim, the challenge offers brand new creative concepts the opportunity to break into the global licensing industry. It is open to any new property that has no merchandising deals already in place or pending. A shortlist of four entries will be selected by the judges, which will be pitched in front of an audience at the show on Thursday 15th October 2015.

This year’s prize is valued at over £6,000. The winner will receive a fully furnished nine square metre stand at BLE 2016 to bring the property to market; along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.

The prestigious judging panel for this year’s competition is led by Kelvyn Gardner, Managing Director, LIMA UK, who will chair the panel. He is joined by Charlie Donaldson, Joint Managing Director, Rocket Licensing, Tom Gunn, International Brand Director EMEA at MTV Networks and Wendy Munt, Managing Director, Be Inspired Consulting.

“License This! is a great way to get your property in front of a panel of licensing experts” says Darren Brechin, BLE Event Director. “Shortlisted properties benefit enormously from presenting to the judges, who all offer valuable advice and insight. All our past winners are still exhibiting at BLE and seeing their businesses grow.”

Last year’s winner was RaNT! a fun and irreverent character who has something to say about the bits of modern life that really get on our nerves. The creation of Adam Bestwick at Fourth Wall Brands, RaNT! has developed a series of lunch ware and stationery offerings since scooping the award. Other past winners and finalists have gone on to sign deals in the gifts, apparel, homeware and stationery categories as a result of the show.

Property creators/owners can submit their property to be part of License This! by completing the entry form, found at by the 4th September deadline.

Brand Licensing Europe 2015 is the definitive event for the entire European licensing industry and takes place from 13 – 15th October 2015 at London’s Olympia. To register for free entry, or to find further information, please visit Follow us on Twitter using @bleurope for the latest show news and updates.

For press information please contact Emma Harris at or Tel: 07919 408233. Image of last year’s winners receiving prize attached.

About Brand Licensing Europe
Brand Licensing Europe 2015 ( takes place from 13-15 October 2015 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar ( UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and power sports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.