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BLE expands free educational programme
More sessions on offer than ever before

London 01 September 2015: Brand Licensing Europe has unveiled its biggest ever educational programme, now featuring 25 free sessions at the show which runs from 13th – 15th October at London’s Olympia.

Celebrating its 17th successful year, BLE boasts two education theatres offering visitors unique insights into the licensing industry from leading experts. This year also sees the show’s Knowledge Partners hosting their own seminars for the first time on key trends and industry facts and figures.

Event Director, Darren Brechin, said: “The educational element of the show is just as important to visitors as the exhibitor line up; for many it’s a chance to discover the latest industry statistics, hear case study examples of how and why licensing has worked for them, and offers access to a raft of industry experts. For those who are new to licensing or the show, each morning the Licensing Academy programme opens with a beginners guide from LIMA – the perfect way to set yourself up for the day. We launched our Brands & Lifestyle Theatre two years ago and have watched it go from strength to strength. These niche seminar sessions are ideal for anyone looking to drill down into a specific category. This is all in addition to our two high profile keynotes, which will be unveiled shortly.”

Visitors can now choose from sixteen free seminar sessions in the Licensing Academy, covering topics such as licensing explained, guidance on licensing contracts and industry facts and trends from speakers including LIMA, Gately Plc, GfK, Planet Retail and NPD Group. New SPLiCE sessions will address the topics of anti-counterfeiting, social accountability and direct to retail in conjunction with a host of partner organisations.

In the Brands & Lifestyle Theatre, run in conjunction with Brand Jam, nine sessions cover the business of licensing across sports, not for profit, food and drink, museums, heritage and children’s categories. Speakers include IMG Worldwide, Help for Heroes, Beanstalk, British Library, Imperial War Museums, V & A, Barbie Mattel Inc and Warner Bros Consumer Products.

To view the programme in full, or register for free, please visit:

The full programme can be found below.
For press information please contact Emma Harris at or Tel: 07919 408233.

About Brand Licensing Europe
Brand Licensing Europe 2015 ( takes place from 13-15 October 2015 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 17th successful year, Brand Licensing Europe 2014 was the biggest event to date; hosting 306 exhibitors and 7,164 visitors from 69 countries.

About UBM Advanstar ( UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and power sports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Its market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company.

Licensing Academy

Tuesday 13th October
09.30 – 10.00 – Licensing Explained - Kelvyn Gardner, Managing Director, LIMA UK
10.30 – 11.10 – The Licensing Contract: Avoiding the Pitfalls - John Burns, Partner, Gateley Plc
11.30 – 12.10 – Licensing Facts, Figures & Trends I: Consumer Products - Max Templeman, Senior Account Manager, GfK12.30 – 13.30 – Keynote Address: To be announced
14.15 – 15.15 - SPLiCE Anti-counterfeiting roundtable - Featuring Christian Fortmann, 24IP; Benoit Goyens, World Customs Organization; Trevor Little, World Trademark Review and Nicole Maric, United Nations Office of Drugs and Crime
15.30 – 16.30 - SPLiCE Social Accountability panel - Featuring brands and industry thought leadership including Gina Atwood, Nike, Inc. and Clement Francescini,Insight Licensing Services.

Wednesday 14th October
09.30 – 10.00 – Licensing Explained - Kelvyn Gardner, Managing Director, LIMA UK
10.30 – 11.10 - Licensing Facts, Figures + Trends II: Toys & Entertainment - Frederique Tutt, Toys Global Industry Analyst, NPD Group
11.30 – 12.10 – Panel: Understanding the potential of online gaming communities - Moderator: Dan Amos, Head of New Media, Tinderbox
12.30 – 13.10 – Keynote Address: To be announced
14.15 – 15.15 - SPLiCE Direct to Retail panel - Featuring Dawn Ciccone, PBS; Christine Cool, Chupa Chups; John Carolan, Sainsbury’s
15.30 – 16.10 - Understanding new viewing figures, ratings and audiences for TV - Panel tbc

Thursday 15th October
09.30 – 10.00 Licensing Explained - Kelvyn Gardner, Managing Director, LIMA UK
10.30 – 11.10 – Licensing Facts Figures Trends III: Retail Trends and Opportunities for Licensing - Daniel Johansson, Associate Analyst, Planet Retail
11.30 – 12.10 – Bringing Design, Art & Illustration to the World of Licensing - Moderator: Sarah Lawrence, Managing Director, Iris.
12.30 – 13.30 - License This! 2015: The Final - Chair: Kelvyn Gardner, Managing Director LIMA UK. Judging panel: Charlie Donaldson, Managing Director, Rocket Licensing; Tom Gunn, International Brand Director, EMEA, MTV Networks; Wendy Munt, Managing Director, Be Inspired Consulting.

Brands and Lifestyle Theatre

Tuesday 13th October
10.30 – 11.10 - The 10 Rules of Successful Sports Licensing - Simon Gresswell, Vice President Europe, IMG Worldwide Licensing and Consumer Products
12.30 – 13.10 - Cause and Effect: Impact from Not for Profit Brand Partnerships - Led by Marcus O’Shea, Head of Brand Partnerships, Help for Heroes

Wednesday 14th October
10.30 – 11.10 - Food and Drink Licensing 360 - Moderator: Louise French, AVP Business Development & Marketing, Beanstalk
11.30 – 12.10 - Winning Strategies: Using Licensing to Grow Your Brand - Moderator: Bruno Schwobthaler, author of Licensing for Growth
12.30 – 13.10 - Museum and Heritage Brand licensing - Moderator: Caroline Brown, Head of Commercial Services, British Library with Anne Buky, Licensing Consultant,Imperial War Museums; Lauren Sizeland, Director of Business Development and Licensing, V&A

Thursday 15th October
Brand Jam Selection
10.30 – 11.10 - From Kids to High Fashion - Matthew Repicky, Head of Global Brand Marketing + Partnerships, Barbie, Mattel Inc.; Emanuela Tartari, category director, apparel, accessories, housewares and domestics, Warner Bros. Consumer Products EMEA. Hosted by Paolo Lucci, Brand Jam
11.30 – 12.10 - Beyond Football: Lifestyle Licensing to Men - Speakers TBC
12.30 – 13.10 - A Global Brand Story