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BLE 2017 LICENSING ACADEMY PROGRAMME TO FOCUS ON KEY EUROPEAN TRENDS
Gaming and toys also feature high on the agenda with keynote led by Sony Interactive Entertainment Europe

30 August 2017: The Licensing Academy at this year’s Brand Licensing Europe (BLE) will focus on the key trends affecting the future of licensing in Europe, including Brexit. Gaming and toys will also feature highly on the agenda. The definitive event for the European licensing industry, it takes place 10-12 October at Olympia London.

European-focused sessions include:

  • Licensing in Europe – the background, the present and the future including the potential implications of Brexit - Kelvyn Gardner, Managing Director, LIMA UK
  • NPD’s overview of the European licensed toy market in 2017 – Frederique Tutt, Toys Global Industry Analyst, The NPD Group
  • Opportunities in the European grocery retail market - Milos Ryba, Head of Discount, IGD
  • Assembling a Pan-European Licensing Programme - Teri Niadna, Managing Director, Brandgenuity Europe 

“The one word that’s become synonymous with Brexit over the last year is ‘uncertainty' and that's just as true for the licensing industry as it is for everyone else. My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers and, hopefully, how we can all navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period,” said Kelvyn Gardner, Managing Director, LIMA UK.

Gaming will take centre stage at The Licensing Academy in the day one keynote panel Gaming: dispelling the myths featuring:

  • Sony Interactive Entertainment Europe’s Commercial Development Director Mark Howsen
  • MCV Editor Seth Barton
  • UKIE board member Stuart Dinsey
  • Activision’s VP, Head of Global Licensing and Partnerships Ashley Maidy
  • Yann Le Bouedec, Commercial Director, Paladone Products. 

Dorian Block, Business Group Director at established retail analyst GfK Entertainment, will also present a detailed insight into how licensing and gaming can work together in The UK videogames industry.  What do you really know about this market and are there opportunities you should be exploring?

Complementing NPD’s session on the European licensed toy market, Billy Langsworthy, Co-Founder of Mojo Nation, will lead a panel called Playing with brands: A look at the design process behind toys and games. Panellists confirmed to date include Simon Skelton, Big Ideas Product Development, and Luc Hudson of Triclops Studio.

"Whether it's board games that adapt an IP and reflect its style, narrative and tone via gameplay, or toys that embrace the latest tech to bring much loved characters to life in innovative ways, the world of licensed toys and games has never been as exciting as it is right now. The Playing with Brands panel will see designers lift the lid on how they go about creating licensed toys and games, dissecting the creative constraints and potential pitfalls involved in bringing characters and IP to life in this way, as well as looking at how the toy industry's relationship with licensing has evolved over the years," said Billy Langsworthy.

Other sessions on The Licensing Academy programme include the popular Introduction to licensing delivered by Kelvyn Gardner; Brand Licensing: The seven deadly sins from John Burns at Gateley, and What role does subscription VOD currently play in our television viewing habits? presented by GfK’s Sam Tuck.

The full programme is listed below. All sessions are free to attend and will be available on a first come first serve basis. Visitors can register for Brand Licensing Europe at www.brandlicensing.eu/register

 

TUESDAY

 

10.00 – 10.30

Introduction to Licensing
Kelvyn Gardner, Managing Director, LIMA UK

11.00 – 11.45

The UK videogames industry.  What do you really know about this market and are there opportunities you should be exploring?

Dorian Bloch, Business Group Director, GfK

12.00 – 13.00

KEYNOTE PANEL: Gaming: dispelling the myths

Despite being one of the most creative, exciting, forward-looking and lucrative entertainment markets in the world worth just shy of $100bn*, gaming licensing remains largely untapped.

This year’s prestigious keynote will take the form of a panel representing all corners of gaming licensing and will aim to dispel the many myths of gaming + licensing:

  • Who are the real consumers in a world where we are all gamers?
  • What are the metrics used to determine popularity and reach?
  • How can these properties be adapted to generate compelling merchandise?
  • Why should licensees and retailers work with gaming properties?
  • How will the rise of eSports add an extra dimension to this world?

Steven Ekstract from License Global will lead the panel which will be followed by a Q&A open to all audience members

* UKIE 2016 UK Games Industry Consumer Spend

Chairperson: Steven Ekstract, Publisher, License Global

Panellists include:
Mark Howsen, Commercial Development Director, Sony Interactive Entertainment Europe
Yann Le Bouedec, Commercial Director, Paladone Products Ltd
Seth Barton, Editor, MCV
Stuart Dinsey,
Board Member, UKIE & Chairman, Curve Digital
Ashley Maidy,
Vice President, Head of Global Licensing & Partnerships, Activision  & more to be confirmed…

13.30 – 14.15

European case study TBC

WEDNESDAY

 

10.00 – 10.30

Introduction to Licensing
Kelvyn Gardner, Managing Director, LIMA UK

11.00 – 11.45

NPD’s overview of the European licensed toy market in 2017
Frederique Tutt, Toys Global Industry Analyst, The NPD Group

12.00 – 12.45

KEYNOTE TBC

13.00 – 13.45

Opportunities in the European grocery retail market

Milos Ryba, Head of Discount, IGD

14.00 – 14.45

Playing with brands: A look at the design process behind licensed toys and games.
Billy Langsworthy, Founder, Mojo Nation

THURSDAY

 

10.00 – 10.30

Licensing in Europe – the background, the present and the potential future including the potential implications of BREXIT

Kelvyn Gardner, Managing Director, LIMA UK

10.45 – 11.15

Brand Licensing: The Seven Deadly Sins
John Burns, Partner, Gateley PLC

11.30 – 12.00

What role does subscription VOD currently play in our television viewing habits?

Samantha Tuck, Associate Director, GfK

12.15 – 13.00

Assembling a Pan-European Licensing Programme

Teri Niadna, Managing Director, Brandgenuity Europe 

13.15 – 14.00

License This! finale
The License This! competition offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. During this session, the shortlisted concepts will present to a panel of judges and the winner will be announced.

 

Ends

About Brand Licensing Europe, part of UBM’s Global Licensing Group

Brand Licensing Europe 2017 (www.brandlicensing.eu) takes place from 10 – 12th October 2017 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 19th year, BLE 2017 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.

Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.

About Global Licensing Group

The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Summit, License Global magazine, License Global Daily E-news and License TV.

About UBM EMEA

Brand Licensing Europe is organised by UBM plc.  UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed.  Please visit www.ubm.com for the latest news and information about UBM.

 

For further information: Charlie Le Rougetel at BIGTOP, 07736 330676/[email protected]