19 June 2017: Brand Licensing Europe (BLE) will host a raft of new visitor activations and exhibitors for 2017. Online registration for the 19th annual event opens on Monday 19 June at www.brandlicensing.eu/register.
Visitors to this year’s BLE will enjoy the brand new Gaming Activation Area, which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store.
Elsewhere on the show floor, Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King and The Pokémon Company are among the global gaming giants already confirmed to exhibit in October.
BLE will also feature an expanded Brands & Lifestyle Theatre Programme to include more sessions during each and every day as well as interactive performances and demonstrations each morning. There will also be a newly revamped Product Showcase.
With exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase, BLE 2017 is also boasting its biggest ever sports line-up.
Anna Knight, BLE brand director, said: “We are so excited to be rolling out these new initiatives for visitors to BLE in October. Gaming is a huge untapped market – one we know our visitors will really benefit from discovering. And this year’s educational programme is our most comprehensive yet – unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”
BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10-12 October 2017 at Olympia London.
Last year’s BLE was the biggest in the show’s history with more than 280 exhibitors and 7,578 visitors from 76 countries. For 2017, 194 exhibitors have already been confirmed, including 20th Century Fox, BBC Worldwide Consumer Products, CPLG, Endemol Shine UK, Emoji Company, Hasbro, ITV Studios Global Entertainment, Mattel, NBC Universal, Nickelodeon, Paramount Pictures, The Pokemon Company, Sony Interactive Entertainment Europe, Sony Pictures Consumer Products, Turner Broadcasting, Ty and Victoria and Albert Museum.
About Brand Licensing Europe, part of UBM’s Global Licensing Group
Brand Licensing Europe 2017 (www.brandlicensing.eu) takes place from 10 – 12th October 2017 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 19th year, BLE 2017 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.
Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.
About UBM’s Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 25-27, 2018), Licensing Expo China (July 18-20, 2017), NYC Summit (March 1-2, 2018), License Global magazine, License Global Daily E-news and License TV.
About UBM EMEA
Brand Licensing Europe is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.