15 August 2017: Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017 featuring some of the biggest brands and businesses in the industry, from the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk.
Highlights include an intimate ‘In conversation with’ interview with the V&A’s Director of Business Development and Licensing, Lauren Sizeland; a fascinating presentation from one of the biggest footballing brands in the world – Juventus; an inspirational session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG and a straight-talking brand licensing panel chaired by Richard Pink with contributors Susan Bolsover at Penguin Random House, Christine Cool at Perfetti Van Melle, Gabrielle Sims, at Fat Face and Nicolas Loufrani at The Smiley Company.
CAA-GBG’s EVP and Group Managing Director Angela Farrugia said about her session, which she will co-present with SVP Retail Development Lisa Shapiro: “Without innovation, there can be no fresh ideas, people or products. Our session at Brand Licensing Europe will look at how to support a culture of innovation and inspiration to avoid stagnation. Creating a culture that delivers extraordinary results and keeps this amazing industry full of vitality and prepped for continued growth. Great work comes from inspired people, and I hope our session will inspire the industry at BLE to keep innovating.”
Luca Montesion, Licensing Executive, Juventus, added: “Football is increasingly a universal language and a global industry and to continue to play a leading role in this landscape it is necessary to anticipate social and economic sports transformations. Juventus, with its new identity and new logo, aims to give a wider, deep and transversal meaning as we seek to reach new audiences and look for new distribution channels.”
Richard Pink, Managing Director of Pink Key Consulting, added: “I’m leading a session that will explore how versatile a brand programme can be, focusing on the creative and unexpected ways brands have been used to develop product that both surprised and delighted consumers. Hopefully, it will show licensees and retailers that they should be brave enough to challenge brands to stray outside their normal boundaries - be contemporary, be relevant but most of all, be adventurous.”
BLE Brand Director Anna Knight concluded: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”
Brand Licensing Europe takes place 10-12 October at Olympia London. All seminar sessions are free to attend and will be available on a first come first serve basis. Visitors can register for a free pass at www.brandlicensing.eu/register. The full timetable for the Brands & Lifestyle programme is below:
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TUESDAY 10 |
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11.30 – 12.15 |
Absurdly Delicious: How the world’s no.1 liqueur brand uncovered new ways to savour the Baileys moment through licensing Louise French, Associate VP Business Development & Marketing, Beanstalk |
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12.30 – 13.15 |
Creating a culture of innovation Angela Farrugia, EVP / Group Managing Director, CAA-GBG |
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13.30 – 14.15 |
Chocks Away! Making toys fly with IWM Nicola Woods, Product & Marketing Assistant & Steve Kitney, Sales: Entertainment & Boxed Gifting, Koch Media |
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14.30 – 15.15 |
Lifestyle & fashion marketing: 5 key trends Paolo Lucci, Founder/Editor - Brand Jam |
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15.30 – 16.00 |
Juventus: from a football team to a global brand Luca Montesion, Licensing Executive, Juventus |
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WEDNESDAY 11 |
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11.30 – 12.15 |
In conversation with Lauren Sizeland Lauren Sizeland, Director – Business Development & Licensing, V&A |
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12.30 – 13.30 |
Panel discussion: The versatility of a Brand Licensing programme Panel discussion chaired by: |
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14.00 – 14.45 |
Licensing our National Heritage |
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THURSDAY 12 |
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11.30 – 12.15 |
How licensable is your brand? Adam Bass, Managing Director, Golden Goose |
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13.30 – 14.15 |
Bookseller session TBC. |
Ends
About Brand Licensing Europe, part of UBM’s Global Licensing Group
Brand Licensing Europe 2017 (www.brandlicensing.eu) takes place from 10 – 12 October 2017 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 19th year, BLE 2017 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.
Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.
About UBM’s Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 22-24, 2018), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 25-27, 2018), Licensing Expo China (July 25-27, 2018), NYC Summit (March 1-2, 2018), License Global magazine, License Global Daily E-news and License TV.
About UBM EMEA
Brand Licensing Europe is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.