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  • Closing date – 14 September 2018
  • Introducing two awards – Brand & Design and Character & Animation
  • New sponsor Wynne-Jones to offer legal advice to finalists

15 August 2018 -- With less than one month until entries close for Brand Licensing Europe’s 2018 License This! competition, organiser UBM has announced this year’s judging line up.

Following the introduction of two awards to mark the competition’s 10th anniversary, two panels of judges will be responsible for whittling down the shortlist on 21 September and choosing the two worthy winners at the show in October.

The judges are:

Chair: Kelvyn Gardner – LIMA UK
Cross category judge: Christina Schiavone - Wynne-Jones

Character & Animation judges  
Dan Grant – Danilo Promotions
Nikki Samuels – Sambro   
Clare Piggott – Larkshead Media 
Julia Redman – M&Co

Steve Manners - CPLG 

Brand & Design judges
Stuart Cox – I Like Birds 
Will Stewart – The Point 1888
Vicki Thomas – Vicki Thomas Associates 
Sarah Lawrence – This is Iris 
Jehane Boden Spiers – Jehane Ltd.

Christina Schiavone, senior trainee patent attorney at Wynne-Jones, commented: “We are thrilled to sponsor the License This! competition at BLE. All brands have intellectual property (IP), regardless of size, and considering how to protect your IP from the very start is so important. Wynne-Jones thrives on supporting entrepreneurship and we’re looking forward to being a part of this year’s judging process and offering both of this year’s License This! winners valuable IP advice and support as they go forward with their licensing ventures into 2019.”

“Nothing motivates me more than enabling exceptional talent to be part of our industry. I will be looking for highly original artwork, beautifully presented and with a clear signature style,” said Jehane Boden Spiers, founder and senior agent, Jehane Ltd.

Sarah Lawrence of This Is Iris added: “License This! is a wonderful opportunity for artists and designers to share their work and be seen by potential partners. It has helped kickstart many fantastic programmes over the years and I am sure that we will see a great many more talented creatives launch their licensing careers through this platform. As judges, we are looking for originality, a stand out collection, with the potential to work across several product categories.”

Applicants can enter this year’s competition (which is sponsored by Wynne-Jones) for free online at The deadline is 5pm Friday 14 September.

“License This! is a proven propeller for entrepreneurs to launch themselves in to the licensing industry and a valuable tool to bring fresh, exciting talent into the licensing industry,” said BLE brand director Anna Knight.

“BLE would like to say a huge thank you to all of this year’s judges – we’re really excited about the competition’s new format and seeing all of the entrants on judging day next month.”

This year’s two License This! winners will receive a free exhibition stand at BLE 2019, one year’s LIMA membership, PR support and advice from a panel of industry experts. For the first time, all finalists will receive legal consultation from competition sponsor Wynn-Jones. Previous entrants – both winners and finalists – have also signed lucrative agent and licensing deals off the back of the competition. 

“License This! is an exciting competition and an amazing opportunity - a game changer,” said previous finalist and 2018 judge Stuart Cox, founder I Like Birds. “It places largely untested brands right into the heart of BLE, alongside the biggest names in one of the biggest industries on the planet.”


For media information:
Charlie Le Rougetel at BIGTOP, 07736 330676,

Editor notes:
BLE is the definitive event for the licensing industry in Europe, taking place 9-11 October 2018 at Olympia London. Over 7,500 retailers, licensees and marketers are expected to attend, over one third of whom will travel to London from overseas.

Registration is open now at

About Brand Licensing Europe
Part of UBM’s Global Licensing Group, Brand Licensing Europe 2018 ( takes place from 9-11 October 2018 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 20th year, BLE 2018 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.

Brand Licensing Europe is organised by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organiser in the world. To learn more and for the latest news and information, visit and It is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.

Celebrating 20 years of BLE
Brand Licensing launched in 1999 as a small hotel-based event, before moving to London’s Business Design Centre and then Olympia; it is now a well-established date on the licensing industry calendar attracting key industry players from all over Europe. The show was re-branded as Brand Licensing Europe in 2007 to reflect the international nature of its exhibitors, properties and visitors.

About Global Licensing Group
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Summit, License Global magazine, License Global Daily E-news and License TV.

Brand Licensing Europe is organised by UBM plc.  UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed.  Please visit for the latest news and information about UBM.