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The New Ergobaby ADAPT Carrier And The Award-Winning Four Position 360 Carrier Will Both Feature The Iconic Sophie La Girafe Design

Los Angeles, CA – September 15, 2016 – Ergobaby®, the award-winning designer of premium, ergonomic baby carriers, announces two Limited Edition carriers, inspired by the Sophie La Girafe Festival design. These Limited Edition carriers capture the Parisian whimsy and charm of the beloved character that has brought joy to families around the world since 1961.

“We are thrilled to be partnering with Sophie la Girafe. As brands, we share similar core values: Happy and Healthy Babies,” says Margaret Hardin, CEO of Ergobaby. “Sophie la Girafe has delighted babies for generations, stimulating their 5 senses and introducing them to a world full of discovery, while Ergobaby inspires families to explore the world together.”

The Ergobaby Festival Carriers are a beautiful periwinkle canvas, embroidered with the iconic Sophie la Girafe and featuring a charming and whimsical flag-printed lining. Each carrier comes with a detachable strap designed for holding baby’s favorite toy. The ADAPT Carrier is the newest addition to the Ergobaby line of carriers, having launched in April of this year. It offers Ergobaby’s renowned comfort and ergonomics in an easy-to-use, 3 position carrier that gradually adapts to a growing baby, from newborn to toddler (7-45 lbs.), without the need for an infant insert. The award-winning Ergobaby Four Position 360 Carrier’s innovative design features an adjustable width carrier seat that is designed to ensure ergonomic positioning and comfort for baby in all four carry positions including front forward-facing. 

The Ergobaby Limited Edition ADAPT Festival Carrier, MSRP $155 and The Limited Edition Four Postion 360 Festival Carrier, MSRP $170, will be available in stores January 26, 2017.

Ergobaby® is a registered trademark of The ERGO Baby Carrier, Inc. and its affiliates.


About Ergobaby

Founded in 2003, Ergobaby is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies. Ergobaby offers a broad range of award-winning baby carriers, swaddlers, nursing pillows, and related products that fit into families’ daily lives seamlessly, comfortably and safely. Ergobaby is headquartered in Los Angeles and is sold in more than 650 retailers and online sites in the United States and in more than 50 countries.

For more on Ergobaby, please visit:

For further information: Nicole Daley, Daley PR,, 415.408.8664