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Endemol Shine Group appoints licensing agents in multiple markets for Simon’s Cat

Amsterdam, London 06/10/17 -- Global content creator, producer and distributor, Endemol Shine Group, today announced the appointment of licensing agents for YouTube sensation Simon’s Cat in Germany, Italy, Benelux and Korea. The latest appointments follow a successful commercial year for the brand with further gaming and retail deals to hit the market later this year.

Frances Adams, Global Director of Brands and Licensing, Endemol Shine Group said, “Simon’s Cat has huge worldwide appeal and the appointment of these agents will really drive the commercial performance of the brand in new markets. Simon’s Cat fans are incredibly passionate about the brand and we are excited to see a raft of new products synonymous with the values and character of Simon’s Cat that make it so popular.”

Endemol Shine Group have appointed licensing agents in Germany, Italy, Benelux and Korea to lead the licensing and merchandising programmes in these markets. LizenzWerft will spearhead the Simon’s Cat programme in Germany, in Italy leading agent Maurizio Distefano he evolution of Licensing have been engaged to grow the brand presence in the region, License Connection have been appointed to oversee the Benelux programme and Enpop will drive licensing and merchandising for the brand in Korea.

Building on the Simon’s Cat gaming success, Endemol Shine Group’s games studio and publishing label Good Catch will be launching a brand new mobile game featuring the lovable feline as he tries to impress the purr-fect pussycat, Chloe. The 2D action game Simon's Cat Dash will feature original animation and be available globally on iOS and Android. Recently launched match-3 mobile game Simon’s Cat – Crunch Time, in partnership with Strawdog Studios, has already seen outstanding success with over 2 million downloads since the launch earlier this year.

Simon’s Cat has over 12 million global fans and the brand has huge consumer appeal with recent brand extensions including a Primark t-shirt range in Holland, Germany, Belgium, Austria and the UK. Newly appointed licensee Star Editions will be expanding the retail output of the brand offering a personalised range of giftware available online.

Simon’s Cat was founded by award-winning animator and creator Simon Tofield and first appeared online in 2008 with the animated film Cat Man Do. Endemol Shine UK acquired a controlling share in the company in 2015.

Endemol Shine Group will be showcasing their portfolio of brands at Brand Licensing Europe 2017 – Stand B95

On Wednesday 11th October 11am – 1pm Simon’s Cat creator, the award-winning animator Simon Tofield, will be meeting guests and creating one-of-a-kind illustrations of people’s pets for them.

Further information please contact
Rachel Hassall, Endemol Shine Group
Tel: + 44 (0) 7970606803,