Visitors to Imperial War Museums’ (IWM) stand R10 at Brand Licensing Europe 2016 (BLE 2016) will be able to take a trip back in time as scent historian Lizzie Ostrom, also known under the stage name ‘Odette Toilette’, will be on hand to demonstrate the authentic vintage scents worn by women during the 1940s.
Hailed as ‘the Heston Blumenthal of perfumes’ by Daily Mail YOU, Ostrom will also be giving a seminar entitled ‘A Good Vintage: Licensing the 1940s with Imperial War Museums’ at the BLE Brands and Lifestyle Theatre on Tuesday 11th at 3.30pm. The seminar will cover the history of perfumes during the 1940s through an exploration of IWM’s collections and will also look at the many ways that museum collections can inspire contemporary lifestyle product. Ostrom’s first book, Perfume: A Century of Scents, a cultural history of the 20th century through fragrance, was published in October 2015.
“This interactive trip back in time, complete with the sights and scents of the 1940s, is a first for BLE” explains Anna Knight, BLE Brand Director. “This is a fantastic way to demonstrate just how a brand’s history can be used to promote its future. The session is a must-attend for anyone looking to learn more about the IWM’s collections, and understand how innovative museum and heritage licensing can generate successful revenue streams.”
Head to IWM’s stand R10 to awaken your senses and to learn more about the fascinating history of perfume.
For licensing opportunities, please visit the IWM team at Stand R10 or contact Hannah Edwards hedwards@iwm.org.uk 0207 416 5314
@licensetopr