7 March 2018 -- As Brand Licensing Europe (BLE) approaches its 20th anniversary, organiser UBM has announced that this year’s theme will be food and beverage (F&B) and is calling upon the industry to contribute and collaborate with the team to create a truly vibrant celebration at Olympia this October.
“F&B is one of the fastest-growing and most robust categories within licensing,” explained BLE brand director Anna Knight.
“But it’s also incredibly innovative and dynamic, reinventing itself continuously in line with new trends and lifestyle choices. Health and fitness has been a huge influence over the sector since the 80s, but most recently the whole wellbeing and clean-eating phenomenon has had a huge impact on the category with no signs of fading any time soon.
“Previously, BLE has adopted themes that have unintentionally favoured brand owners, but F&B is more inclusive, embracing licensors and licensees.”
From keynotes and seminars to celebrity appearances, cook-offs, demos and on-stand sampling, BLE is keen for the industry to play an integral part in developing this year’s theme from the off and is open to any and all ideas to really shine a spotlight on the sector. BLE organiser UBM also owns Food Ingredients Europe (FIE) – the biggest F&B show in the world – allowing it to leverage existing relationship with F&B manufacturers for the benefit of BLE exhibitors and visitors.
Brand Licensing Europe is the definitive event for the licensing industry in Europe. The 20th annual event will take place in London from 9-11 October 2018.
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About Brand Licensing Europe, part of UBM’s Global Licensing Group
Brand Licensing Europe 2018 (www.brandlicensing.eu) takes place from 9-11 October 2018 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 20th year, BLE 2018 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.
Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.
About Global Licensing Group
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Summit, License Global magazine, License Global Daily E-news and License TV.
About UBM EMEA
Brand Licensing Europe is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.