14 July 2017: With worldwide retail sales of licensed sports products now valued at $24.9 billion, a 6 per cent growth on the previous year’s stats, many of Europe’s leading sports organisations are now spreading their licensing programmes to Asia, the U.S and beyond in a bid to further grow the presence of their brands.
Brand Licensing Europe – in partnership with License! Global – has published a free in-depth report called ‘Sports Licensing in Europe’, which looks at the opportunities available for sports brands in the world of licensing. The report can be downloaded for free from http://www.licensemag.com/license-global/content/sports-licensing-europe-form
Anna Knight, brand director, Brand Licensing Europe (BLE), commented: “Sports licensing has always been big business (just look at sales of English Premier League replica shirts), but now it’s expanding even more rapidly across Europe. This is thanks to brands like British Motor Racing, Juventus Football Club and Tour De France stepping their operations up a gear and using international agents to manage merchandising, and also interbrand collaborations that have seen sports companies working with huge consumer brands like Xbox One and PlayStation4.
“Testament to the vitality of the industry, as well as the wealth of opportunities that remain untapped, BLE is boasting its biggest ever sports line-up this year with
exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase.”
Brand Licensing Europe takes place 10-12 October 2017. Registration is open now at www.brandlicensing.eu/register
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About Brand Licensing Europe, part of UBM’s Global Licensing Group
Brand Licensing Europe 2017 (www.brandlicensing.eu) takes place from 10 – 12th October 2017 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 19th year, BLE 2017 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.
Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.
About UBM’s Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 25-27, 2018), Licensing Expo China (July 18-20, 2017), NYC Summit (March 1-2, 2018), License Global magazine, License Global Daily E-news and License TV.
About UBM EMEA
Brand Licensing Europe is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.
